Yet To See The Light · Unreleased

Proud of it. Not public yet.

Concepts and campaigns from the hive we loved making that are still waiting for their moment - a peek behind the curtain at work we are proud of, before it goes live.

14+Years pitching to win
600+Brands served worldwide
Some live.Some still locked in the vault
Rooms we have pitched in

Brands we have built ideas for

A slice of the brands we have created pitch work and concepts for. Some became long partnerships. Some stayed our little secret.

Retail F&B
Sleep / Nepal
Luxury Real Estate
Education
FMCG / Beverage
FMCG / Snacks
Kids / Personal Care
EV / CleanTech
Skincare / Beauty
Kids / Entertainment
Hospitality / F&B
Craft / Lifestyle
Beverage / Licensed
Auto / MobilityView
Standards / Retail TechWatch
The Vault

Work that never made it out - but should have.

The pitch films, key visuals and campaign lines we still think about. Filter by craft, and imagine them live.

Unreleased Brand Campaign We Know
You
View the work
Costa Coffee
A regulars-first brand idea - the coffee that remembers you.
Unreleased Brand Film All is well
when you
Sleepwell
View the work
Sleepwell Nepal
A film that finds calm in the everyday - rest as a quiet superpower.
Unreleased Real Estate Film Live,
Elevated.
View the work
Trevoc
Positioning address as identity - homes that speak status softly.
Unreleased Education Brand Build
what's
next
Watch the film
Nam:tech
Skilling reframed as ambition - where India makes its makers.
Unreleased Social Series Real fruit.
Real active.
View the work
Dabur Real Active
A daily-goodness content world - active from the first sip.
Unreleased Performance Campaign Skin that
speaks
first
View the work
Embryolisse
A full-funnel launch idea - French skincare, everyday ritual.
Unreleased OOH / Licensing Every wall,
an adventure
Watch the film
Chota Bheem
Turning a beloved hero into a city-wide playground - fandom out in the open.
Unreleased Brand Film The taste of
together
View the work
Haldirams
A film about sharing, not snacking - the flavour of belonging.
Unreleased Tech / OOH Charge into
tomorrow
View the work
Statiq
Making EV charging feel like progress - every stop, a step forward.

Concept work shown is illustrative of our pitch craft. Full case studies for live work sit in Sample Work.

Why we open the vault

Unreleased is not unproven.

Not every great idea gets a green light - budgets shift, timelines move, brands change direction. The thinking is still real, and it is some of the best work we do.

01

Proof of range

From coffee to EV to luxury real estate - the same craft, tuned to wildly different rooms.

02

Proof of thinking

Every tile started as a business problem. The line is only the tip - underneath sits strategy.

03

Proof of nerve

We pitch the brave version first. Some of it waits for a braver brief. Maybe yours.

Have a brief worth pitching?

Let us make work you will want to release.

Bring us the problem everyone else is playing safe with. We will bring the version worth betting on.

Latest Award
Best Marketing Campaign 2025 SweetC · FruitNet Awards
Recognised Partner
Google Partner Meta Business Partner
Latest Award
Best Marketing Campaign 2025 SweetC · FruitNet Awards
Recognised Partner
Google Partner Meta Business Partner
The Brand Bee, Founder and CEO of The Brand Bee ASK THE BEE · LIVE