Portfolio · Meliora - Towards Better

The proof is in
the work.

Multiple disciplines, one hive. See how we build brands and grow them: websites, social, performance marketing, performance content, search and identity and then read the case studies behind the numbers.

600+ Brands 6 Continents 14+ Years 1 Hive
Websites & Apps

Sites built to convert, not just to be admired.

Design, build and SEO under one roof - so the site that looks the part also does the work. A few we are proud of.

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Aspen Dental logo Healthcare · USA

Aspen Dental

A clean, reassuring web experience for one of the largest dental networks in the US - built to help patients find care, compare options and book a same-day appointment with confidence.

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Fiorella logo Floral Boutique · Delhi

Fiorella

An elegant storefront for a luxury flower boutique - curated blooms, same-day delivery and a refined visual language that lets the arrangements do the talking.

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Hero Cycles logo Manufacturing · India

Hero Cycles

A bold, high-energy flagship for one of the world's largest cycle makers - immersive launches, clear ride-finder journeys and a storefront engineered for scale.

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MEIR home page
MEIR collections page
MEIR Crown collection page on mobile
MEIR logo Fine Jewellery · Dubai

MEIR

A quiet-luxury flagship for a Dubai fine jewellery house - thirteen collections, certified diamonds and a bilingual English and Arabic journey, designed to carry a browser from a collection page to a booked private viewing.

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Miorah logo Leather Footwear · Agra

Miorah

A direct-to-consumer storefront for a handcrafted leather footwear label - built around the product photography, with colour and size choices made obvious and the path from collection to checkout kept short.

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Automobile LeasePlan electric vehicle fleet
LeasePlan (now Ayvens) 12-Year Client Retention
Lead generation that put 5,000+ car leases a month on the road.

By lifting engagement among LeasePlan's own people and sharpening every campaign, we helped grow leases roughly 200x over 8-9 years - and onboarded 50x more clients along the way.

Offline ActivationsCommunication StrategySocial MediaLead GenerationEmail Marketing
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Social Media Marketing

Feeds people actually stop for.

Strategy, content and community management that turns a scroll into a follow, and a follow into a customer. Brands we run social for.

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Performance Marketing

Spend that returns.

Media planning, paid campaigns and relentless optimisation tied to outcomes, not impressions. Six engagements, six results - tap any to read the case study.

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Case Study Sleepwell retail store
SleepwellKurlon
Store footfall up 50%+ across 70% of 150+ stores.

Footfall campaigns for Sleepwell and Kurlon across India and Nepal, plus Home Komforts in India - more than 150 stores and counting. Powered by Meta, Google Search and GMB Ads, footfall has climbed over 50% across more than 70% of stores.

Footfall CampaignsMeta AdsGoogle SearchGMB AdsRetail
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Performance Content · Ads That Perform

Creative engineered to sell.

Scroll-stopping films and statics made for the algorithm and the audience at once - the content that powers the campaigns.

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SEO · AEO · GEO

Found first - by search engines and answer engines.

Classic SEO, plus Answer Engine and Generative Engine Optimisation - real organic-traffic growth, month on month.

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Commercial Real Estate
+23% organic traffic in three months9,450 LLM referral visits via ChatGPT, Perplexity & Copilot
Education
2x organic traffic, 28.7K to 58.9K/mo1,758 ChatGPT sessions; Perplexity at 84% engagement
Sheela FoamManufacturing
+20% organic traffic, climbing steadilyFeatured in AI Overview for PU foam manufacturers, Delhi
Wellington College PuneInternational Education
Featured in AI IB School SearchIncreased visibility during admission season, in just 2 months
Tossin PizzaFood & Beverage
AI Mode citation for local pizza searchAbove organic results for best pizza, East Patel Nagar
London Speaker BureauSpeakers & Events
#1 Google rankings across speaker keywordsOrganic traffic up 485% in just 2 months
Branding & Identity

Identities with a backbone.

Strategy first, then identity, packaging and the system that holds it all together - brands built to mean something and to scale.

Explore Branding Services
U Brand Identity / E-commerce / Packaging
UrbanbedUrban living, reimagined Know More
O Brand Strategy / Identity / Packaging
Odd CoffeeRefreshingly different Know More
T Brand Identity / Social / Packaging
TossinHandcrafted Pizza Know More
M Brand Identity / Packaging / Content
Mother SparshNaturally gentle Know More
Case Studies Deep dives

The full story behind the numbers.

Where strategy, creative and media came together - the brief, the work and the results, start to finish.

Yet To See The Light · Unreleased

Proud of it. Not public yet.

Concepts and campaigns from the hive we loved making that are still waiting for their moment - a peek behind the curtain at work we are proud of, before it goes live.

Unreleased Costa Coffee - We Know You campaign concept
Costa Coffee“We Know You” · Personalisation campaign

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Latest Award
Best Marketing Campaign 2025 SweetC · FruitNet Awards
Recognised Partner
Google Partner Meta Business Partner
The Brand Bee, Founder and CEO of The Brand Bee ASK THE BEE · LIVE