Audience & Account Targeting
A defined list of titles, functions, industries and target accounts, so both content and campaigns are aimed at people who could actually buy.
Social Media Marketing / LinkedIn Marketing
LinkedIn Marketing
Where B2B buyers actually are - and where founder and executive voices outperform the company page.
LinkedIn is the only platform where your buyer's job title, company size and industry are declared rather than inferred. That makes it unmatched for B2B - and it means the content that works is different: specific, informed, and written by a person rather than issued by a brand.
We run company pages, build executive and founder profiles, produce thought leadership that is actually worth reading, and manage campaigns and lead generation against a defined account and title list.
What We Run
LinkedIn marketing service features
Company page, executive voice, content and campaigns, run against a defined buyer.
Thought Leadership Content
Articles, posts and document carousels written on genuine expertise - your point of view, your data, your client work - rather than recycled industry commentary.
Executive & Founder Profiles
Personal profiles built and run for the people whose voices carry, since posts from individuals consistently out-reach company pages on LinkedIn.
Company Page Management
Page optimisation, a consistent posting rhythm, employee advocacy and showcase pages where your business has distinct offerings.
Campaigns & Lead Generation
Sponsored content, document ads, Lead Gen Forms and message ads, structured around a realistic B2B cost per qualified lead.
Analytics & Reporting
Reach within your target titles and accounts, engagement quality, follower composition and pipeline contribution - not raw impression counts.
0Years in practice
0Global offices
0Client reviews
Why The Brand Bee
B2B content people finish reading
Most LinkedIn content fails because it says nothing specific. We write from your actual expertise and client work, which is the only durable advantage on the platform.
- Content built on your genuine point of view and data, not generic industry commentary.
- Executive and founder profiles run properly, because personal accounts reach further than company pages.
- Targeting by title, function and named account - the precision LinkedIn is uniquely good at.
- Campaigns judged on qualified pipeline, with realistic expectations about B2B lead costs stated up front.
- A team that has run this for founders, professional services, SaaS and industrial B2B brands.
Our Approach
How we run LinkedIn
Define the buyer, build a voice worth following, publish consistently, then put budget behind what already earns organic attention.
1
Define the buyer precisely - titles, functions, company profile and named target accounts.
2
Establish the point of view: what your business knows that its competitors cannot credibly claim.
3
Set up and optimise the company page plus the executive profiles that will carry the voice.
4
Publish a consistent content rhythm - posts, carousels and long-form - built on that expertise.
5
Run campaigns behind the content that already proved it earns attention organically.
6
Report on reach within target titles and accounts, engagement quality and pipeline contribution.
FAQs
LinkedIn marketing, answered
The targeting data is declared rather than inferred - job title, seniority, function, company and industry are stated by users themselves. For B2B that is decisive. The other difference is tone: LinkedIn rewards specificity and expertise, and punishes corporate copy more than any other platform.
Both, with different jobs. Company pages provide credibility and a reference point when someone checks you out. Individual profiles - founders, executives, senior specialists - consistently earn far more reach, because people follow people. The strongest programmes run both together.
Cost per click and per lead are considerably higher than on Meta - that is simply the price of that targeting precision. The question is not the cost per lead but the value of a qualified lead in your business. For high-value B2B sales the maths usually works comfortably; for low-value products it often does not, and we will say so.
Yes, and the process matters. We interview your experts to get at what they actually know, then write in their voice for their approval. Content written without that input reads generic, and generic content is invisible on LinkedIn.
Reach and engagement within your target titles and accounts rather than total impressions, plus follower composition, inbound enquiries and contribution to pipeline. A thousand impressions among your exact buyers beats fifty thousand among everyone else.
