Client
AkosMD
Case Study · Telemedicine Growth Marketing
A US telemedicine platform scaled from a category challenger to a recognised virtual primary care brand - website, SEO, performance and a social engine that educates before it converts.
AkosMD is a US-based telemedicine platform redefining access to primary care and urgent medical consultations. With a focus on convenience, affordability and technology-driven healthcare, it connects patients with licensed physicians through a seamless virtual interface.
The mission is simple: make healthcare accessible anywhere, anytime - reducing wait times and empowering patients to manage their health through on-demand consultations, prescription support and digital care programmes.
Telemedicine competes with habit. The brief was to make virtual care feel as credible as a clinic visit, as fast as an urgent care queue is slow, and obviously cheaper than an ER trip.
The competitor isn't another app. It's the assumption that real care happens in a room.
Establishing AkosMD as a trusted leader in telemedicine and virtual primary care.
Reaching US patients seeking fast, reliable and affordable healthcare alternatives.
Converting interest into teleconsultations and subscription care plans, not just downloads.
Over 75% of consultations are booked on a smartphone, often mid-symptom.
Every layer was built to answer the same question faster than the alternative: can I get real care, right now, without leaving the house?
#AkosAnswers, Myths vs Facts and patient stories - an educational feed engineered to convert into teleconsultations.
The digital front door of virtual primary care - a website built to educate first and convert the visit into a booked teleconsultation, sitting on the SEO foundation behind 58% organic growth.
View website →Twelve months of integrated growth across experience, discovery, acquisition and community.
| Metric | Before engagement → With The Brand Bee |
|---|---|
| Website conversion rate | 1.5% → 1.9% (+26%) |
| Bounce rate | 52% → 36% (-31%) |
| Organic traffic | Baseline → +58% growth |
| Average CPL | $45 → $24 (-47%) |
| ROAS | 2.6× → 4.1× (+58%) |
| Ad-driven revenue | $2.5M → $5.8M (+132%) |
| Instagram following | +320% in 9 months |
| Instagram engagement rate | 6.8% vs. 2% healthcare average |
| Social contribution | 9% of total teleconsultation bookings |
AkosMD is now positioned as a trusted, digital-first healthcare provider in the US telemedicine space, offering a credible alternative for everyday health concerns and reducing dependency on ER and urgent care.
A sustained inbound organic funnel built through SEO and content marketing now supports growth alongside a 4.1× return on ad spend.
The case demonstrates how strategic performance marketing and patient-centric storytelling can establish a healthcare startup as a nationwide leader in virtual care delivery.
A telemedicine startup became a recognised national brand - CPL almost halved, ROAS at 4.1×, and 9% of all bookings arriving straight from social.
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