The Brand Bee, with its team of buzzing bees, took on the challenge and created an integrated 360-degree digital marketing framework. The team used a combination of research and analytics, social media marketing, sales/ROI generation, email marketing, and website enhancement techniques to achieve some of the below objectives.

• Establishing Detailed User Personas and Segmentation of Personas: The first step was to establish detailed user personas and segment them in terms of product category fit. The team at The Brand Bee created user personas such as new mothers, mothers of 1-2 month-old infants, and 6/7/8 months pregnant women to create tailored posts on social channels that resonated with the audience.
• Integrated Buyer’s Journey Framework: The team created an integrated buyer’s journey framework that established communication pillars to position Medela as a favourable brand. This approach helped in increasing engagement and generating leads. The managers also undertook different strategies to improve existing brand recall.
• Engagement at Scale via Enhanced Mar-Tech As the brand operated on a corporate and local level, we were in charge of both the corporate and the local digital properties. During the period of engagement of Medela India with The Brand Bee, we proposed, developed, and initiated several website developments and improved the engagement figures and overall time spent on the website by investing in new marketing technologies and a suite of tools such as GSC, Hotjar, Unbounce, Mailchimp, ConnectIO, etc.
• Increased Brand Coverage and Retention In a short span of 14 months, our team was able to produce increased market coverage through an upward trend in the number of queries the brand received in a day as well as the leads generated through Web Apps and Marketing Widgets.
• Community Management: The team focused on community management through Facebook Forums Participation to increase engagement and create a positive brand image. This approach helped in nurturing new mothers and establishing Medela as a go-to brand for breastfeeding solutions.