Client
August Biosience
Case Study · Full-Funnel Digital Growth
A 12-month digital growth story across SEO, performance, social, influencer and retention - for a premium, plant-based skincare and haircare brand.
August Bioscience is a premium Indian skincare and haircare brand committed to clean, plant-based formulations. Its line - shower gels, shampoos, conditioners and face cleansers - is built to deliver a luxurious, effective self-care experience.
Over twelve months, The Brand Bee ran an integrated, full-funnel programme to scale its online presence, engagement and revenue.
Scale organic visibility and qualified traffic to the website.
Drive efficient customer acquisition and sales through paid media.
Build an engaged community and credible brand presence.
Grow retention, repeat purchase and customer lifetime value.
Clean beauty is fast-growing and fiercely contested - and the credentials that differentiate the brand are exactly the ones that are hardest to communicate in a scroll.
Educating and converting are usually at odds. The engine had to do both, at once, in five channels.
Standing out in a fast-growing, highly competitive skincare and haircare space.
Communicating clean, plant-based credentials in a way that actually converts.
Aligning SEO, paid, social, influencer and retention into one engine.
Holding a premium aesthetic while maximising efficient, measurable growth.
Five workstreams run as one integrated, full-funnel programme - compounding awareness, acquisition and loyalty across the year.
Educational content, influencer collaborations and benefit-led performance creative - built to teach and to sell.
The plant-based range styled into the feed - the always-on content layer that keeps the education compounding and carried a 140% follower climb.
The tight benefit-led cut - product, texture and result up close in eighteen seconds. The sell side of teach-and-sell, behind the 4.5x ROAS.
Person-led education for the feed - the routine explained face to camera, the influencer layer that makes clean-beauty claims believable before the ad ever asks.
Measured across acquisition, organic, community and retention - each channel lifting the next.
| Metric | Result |
|---|---|
| Organic traffic growth | +60% YoY |
| Top-3 keyword rankings | 20+ keywords |
| ROAS (paid channels) | 4.5x |
| Monthly sales increase | +85% |
| Customer acquisition cost | -22% |
| Instagram follower growth | +140% |
| Influencer marketing ROI | 3.8x |
| Email revenue (single month) | $60,000 |
| Repeat purchase rate | +40% |
| WhatsApp open / conversion | 98% / 12% |
August Bioscience's integrated digital approach significantly strengthened its online presence, customer engagement and revenue over the year.
By compounding SEO, performance marketing, social, influencer collaboration and personalised retention, the brand established a strong, defensible foothold in a competitive skincare market - one where each channel makes the next cheaper.
Five channels run as one engine - 4.5x ROAS, +85% sales, +140% community and a retention layer that compounds.
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