Emcee Beauty
Case Study
- Discipline: Lip Care
- Industry: Cosmetics
About the Company:
Emcee Beauty is one of the leading cosmetics brands in India offering an exclusive range of lipsticks. Run by a passionate and dedicated team of professionals, this brand was founded by Maanavi Chhabra. This brand offered various hues and shades of lip colours that would just enhance your natural look, making you look confident and bold. One thing that stood out about Emcee Beauty in the industry was that they offered their customers the exact shade of lipstick they wanted to create.
The Challenge:
At the heart of building a strong marketing strategy, Emcee Beauty was looking for a Digital Marketing agency that would create its brand identity right from the scratch. Amidst the rapidly growing industry of cosmetics, a brand like Emcee Beauty needed the perfect brand development strategies, a customisable website, a bold social media presence and the right media plan to spread awareness among its target audience. The challenges included:
- Competing against established brands
- Building brand recognition from scratch
- Establishing Emcee Beauty as a differentiating brand with exclusive products
- Achieving a high return on ad spend for their marketing campaigns
- Creating a digital presence on various social media channels to engage with potential customers
Capabilities Exhibited
To build a brand as new and fresh as Emcee Beauty, our bees worked on various spheres of Digital Marketing, including:
- + Brand & Communication Strategy
- + Brand Identity
- + Social Media Marketing
- + Ad Campaign Strategy
- + Website Development etc.
The Enabling
- We leverage our extensive experience in developing websites with a unique approach to mix both integrated marketing strategies with technological components. With our personalised audit conducted by our team of professionals, we did a competition mapping so that the whole website structure can stand out in the market. Our team carefully analysed various schematic colours, tones and designs to come up with a responsive and modern user interface.
- After building a strong website model for Emcee Beauty, we worked on various digital platforms to create awareness amongst the customers. It was more of a custom lipstick brand that focused on giving its clients an unforgettable experience of creating their own shade of lipstick. We worked around this strategy and approached strong, independent and confident women who were to ready try this exclusive product.
- Our team worked with them day and night at their outlet to conduct photoshoots of various models and lipstick shades to show various sides of the brand like fun and playfulness on the website and social media.
- Our team at The Brand Bee mined the data thoroughly with intensive and extensive research to create a deep segmentation which was synthesized into meaningful customer personas.
- Before launching the online campaign, we reviewed the business model, analysed the brand positioning in the industry and integrated both online and offline channels.
- After the campaign launch, our experts surveyed the performance of campaigns using KPI dashboards. This helped our team to successfully track and make necessary adjustments for continued improvements.
Performance
Highlights
- With our effective branding, photoshoot and campaign launches- Emcee Beauty stood out in the industry with an increased footfall and sales. Our team focused specifically on the performances of the online campaigns with the objectiv to enhance offline footfalls in stores.
- We ensured efficient, perpetual and consistent development of the website with different UI/UX and design elements which resulted in an engaging and responsive interface.
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