Client
Magic EdTech
Case Study · B2B Thought Leadership & Demand Gen
A New York EdTech leader repositioned for accessibility-first authority - website, SEO thought leadership and LinkedIn-led demand generation aimed at education decision-makers.
Magic EdTech is a New York-based digital learning solutions company helping educational organisations, publishers and EdTech providers create inclusive, accessible and impactful learning experiences. With 30+ years of expertise, its services span digital product engineering, content accessibility, AI-powered learning solutions and performance-driven platforms for K-12, higher education and workforce training.
Their mission: to help education organisations do the right thing for learners.
Chief Learning Officers and accessibility leads don't respond to product pitches. They respond to expertise - published, specific and useful before any conversation begins.
In B2B EdTech, the first meeting is won months earlier, in a whitepaper.
Positioning Magic EdTech as the leading EdTech solutions provider in the US.
Building brand authority across accessibility, AI in education and learning product innovation.
Driving lead generation and qualified conversions through digital-first marketing.
Building a community among education decision-makers, publishers and EdTech innovators.
The programme was built to publish expertise, rank for it, and then convert the audience it attracted.
Whitepapers, executive POVs, accessibility guides and case-study-led ads - one library working across search, LinkedIn and sales.
The accessibility-first authority in one destination - home of the whitepapers, POVs and guides that feed search, LinkedIn and sales, behind 72% organic growth and 30+ page-one keywords.
View website →Twelve months of thought-leadership-led growth across discovery, engagement and qualified demand.
| Metric | Before engagement → With The Brand Bee |
|---|---|
| Website conversion rate | 1.4% → 1.8% (+29%) |
| Bounce rate | 58% → 39% (-33%) |
| Organic traffic | Baseline → +72% growth |
| Page 1 keywords | 8 → 30+ (+275%) |
| Average CPL | $110 → $72 (-35%) |
| ROAS | 2.6× → 3.8× (+46%) |
| Qualified leads | ~350/year → 600+ (+71%) |
| Content contribution | 18% of total conversions |
| Repeat engagement | +32% through retargeting funnels |
Magic EdTech is now established as a recognised thought leader in accessibility-first EdTech, with stronger organic visibility and reduced over-reliance on paid channels.
Sustained lead generation now flows from US education organisations and publishers, delivering a 3.8× return on marketing investment across both awareness and pipeline growth.
The case demonstrates how strategic storytelling combined with data-driven performance marketing can amplify brand authority, generate qualified leads and accelerate growth in a highly competitive sector.
A 30-year services firm became a category authority - 72% more organic traffic, 30+ page-one keywords and 600+ qualified leads a year.
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