Case Study · Social & Performance · SEO & AEO

Client

Fly Wings

Trained for the skies,
built for the search bar.

Fly Wings runs a simulator-led aviation, cabin crew and hospitality training academy in Gurgaon. For nine months, The Brand Bee is running one mandate across social, content, SEO, AEO/GEO, website and performance - so the training is as visible online as it is inside the mock cabin.

Integrated services under one mandate

100+

Keywords targeted for Page 1 in 6 months

50%+

Targeted CPL reduction in 3 months

Client

Fly Wings

Industry

Aviation & Hospitality Training

Region

Gurgaon, India

Duration

9 months

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The Client

The academy that trains for the real cabin.

Fly Wings is a simulator-led training centre for cabin crew, ground staff and hospitality careers - mock aircraft cabins, life-jacket and water-drill training, and instructor-led classroom sessions that mirror how airlines actually train their crew. The brand’s case rests on hands-on realism, not just a classroom certificate.

Brand promise

Simulator-led training · Real airline standards

Service focus

Social, content, SEO, AEO/GEO, website & performance

Training tracks

Cabin crew · Ground staff · Hospitality

The Challenge

Seen in the classroom, invisible in search.

Gurgaon and the NCR carry dozens of aviation-training academies competing for the same student. Fly Wings needed to win attention online with the same rigour it trains with offline - and do it on a fixed nine-month runway.

A crowded training market

Every academy in the NCR claims placement assistance and industry trainers - Fly Wings needed a voice and a content system that actually stood out.

Leads costing more than they should

Paid enquiries were coming in, but at a cost per lead the business could not sustain at scale - the funnel needed to convert harder, not just spend more.

Missing from search and AI answers

Prospective students search Google and, increasingly, ask AI platforms directly - Fly Wings barely showed up in either.

A website that needed to keep pace

New batches, new courses and new content all needed a site that stayed current - not one refreshed only when something broke.

Our Approach

One mandate, four services, one system.

The Brand Bee runs Fly Wings as a single connected engine - content and social that shows the training happening, performance and CRO that make every lead cheaper to win, and SEO/AEO/GEO plus a well-kept website that make sure the brand is found wherever a student is looking.

Social media marketing & content creation

Always-on content built from the training floor itself - water-drill and simulator sessions, classroom moments and BTS-style reels.
A mix of educational, aspirational and hook-led formats designed to travel on Reels and Shorts.
A consistent brand voice across every post, tying back to the same “the skies are calling” promise.

Performance marketing & CRO optimisation

Paid campaigns rebuilt around funnel efficiency, not just reach - targeting a cost-per-lead cut of more than 50% within three months.
Landing pages and lead flows optimised through structured CRO, so more of the traffic Fly Wings pays for actually converts.
Continuous testing on creative, audiences and offers to keep CPL trending down through the engagement.

SEO & AEO/GEO

A full technical and content SEO programme targeting 100+ keywords on Page 1 within six months.
Answer-engine and generative-engine optimisation so Fly Wings surfaces in AI-platform answers within two to three months.
Content built to answer the real questions students ask - course fees, placement, duration, eligibility.

Website maintenance & management

Ongoing upkeep of the Fly Wings website - new batches, courses and content kept current, nothing left stale.
The site kept in step with the SEO and campaign calendars, so no campaign ever points at an outdated page.
One technical foundation supporting the SEO, AEO and performance work running on top of it.

Capabilities enabled

Social media marketingContent creationSEOAEO & GEOWebsite maintenance & managementPerformance marketingCRO optimisationVideo production

◆The Work

The creative behind the mandate.

A first look at the creative direction for Fly Wings - ad creative references built for performance, and social media creative references for the always-on feed. Click any piece to open it.

Ad creative references

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Ad Creative Reference

Editing a day at Fly Wings like a reality show. Life-jacket and water-drill training turned into fast, reality-show-cut BTS content built to stop the scroll.

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Ad Creative Reference

Inside the mock cabin. A trainee running an in-flight service simulation - proof that the training happens on a real aircraft interior, not just in a classroom.

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Ad Creative Reference

Stop scrolling. A direct-to-camera hook built for performance - a trainer’s own placement track record used as the opening line, engineered to cut cost per lead.

Social media creative references

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Social Media Creative

Ground Staff - the backbone of airport operations. An educational carousel-style static breaking the role into check-in, passenger support, on-ground coordination and airport safety.

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Social Media Creative

Why Train with FlyWings? A trust-building static leading with placement assistance, real-industry trainers, mock interviews and personal guidance.

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Social Media Creative

The skies are calling. A cinematic, aspirational static built to anchor the brand’s always-on feed and carry the campaign’s emotional hook.

Targets

What the nine months are built to hit.

The mandate is built around three clear, time-bound targets - set at the start of the engagement and tracked every month across search, AI visibility and paid performance.

100+

Keywords targeted for Page 1 within 6 months

2-3 months

Target window to surface across AI platforms (AEO/GEO)

50%+

Targeted CPL reduction within 3 months

SEO built for scale - 100+ keywords ranking on Page 1 within six months, backed by technical fixes and a steady content calendar.
Answer-engine optimisation so Fly Wings shows up where students are increasingly asking - AI platforms, not just Google.
Performance and CRO working together to cut cost per lead by more than half within ninety days.
All of it held together by content, social and a website kept current across a single nine-month, one-partner mandate.

The Outcome

A training brand, found as often as it’s trusted.

For Fly Wings, The Brand Bee is building one system out of five services - content that shows the training, performance that makes every lead cheaper, and SEO/AEO/GEO plus a well-run website that make sure the academy is found wherever a student starts looking. Real training, matched by real visibility.

Deeptanshu Bansal

Founder & CEO, The Brand Bee

Towards Better

Trained for the skies,
built for the search bar.

The academy that trains for the real cabin.