A small cross-functional team was created at The Brand Bee as the digital solutions involved multiple dimensions. Some of the ways in which we approached the problems included:

• Established Detailed User Personas and Segmentation of Personas in terms of Product Category Fit, including segregation of 6-8 months pregnant women, mothers of 1-2 month-old infants, etc.
• Created an Integrated Buyer’s Journey Framework – Our team of account managers and content specialists thoroughly reviewed the entire buyer journey framework and established communication pillars to position MiArcus as a favourable brand,
• The managers also undertook different strategies to improve existing brand recall.
• The website was redesigned with new features as per international benchmarks and keeping in mind the customer journeys.
• Conversion focused ad campaigns were run on various platforms like Facebook, Google & Instagram to achieve sales targets with a consistent ROAS between 3-5x.
• Scaled Engagement via Enhanced Mar-Tech - As the brand operated on a PAN India level, we proposed, developed, and initiated several website UI & UX changes and improved the engagement figures and overall time spent on the website by investing in new marketing technologies and a suite of tools such as GSC, Hotjar, Unbounce, Mailchimp, ConnectIO, etc.
• To increase footfall in the offline stores, our team also focused on running online campaigns with objectives to increase Offline Footfalls in Stores.
• A Community named Making Motherhood Joyful was also created and managed to bring all moms on one platform and share valuable content with them.
• A well thought Influencer Marketing Strategy with Mom Bloggers was also executed to increase the reach and awareness of the brand.
• A brand photoshoot with Kareena Kapoor, as their brand ambassador, was also used to gain eyeballs and make the brand noticed more.