Kumon
Case Study

Discipline: Education, Learning
Industry: Education, After-School Learning Programs

About the Company:

Kumon is an after-school study program that offers individualised learning to children. The program has been in existence for over 60 years. Presently, Kumon is located in 50 countries and regions, with more than 4 million students enrolled in over 24,700 Centres. Kumon's teaching method focuses on building strong foundational skills in math and reading, and it is designed to help children of all ages and abilities with the aim of fostering sound, capable people, and contributing to the global community.

The Challenge:

The major challenge that Kumon faced was during and after the pandemic, where they had to change their entire traditional model come up with a virtual learning methodology for its students.
They also launched a new program, Digital Kumon, that allowed kids to study from home and wanted to generate awareness and leads for this new program.
Kumon wanted to establish its presence in new locations in India and Sri Lanka and generate leads through their Free Trial and Free Registration campaigns.
The objective was to create more awareness about Kumon and generate engaging content on their social media pages.

Capabilities Exhibited

To fulfil the objectives, our Bees showcased their expertise in

+ Lead Generation Campaigns
+ Social Media Marketing
+ Content Marketing
+ Search Engine Optimization
+ Ad Campaigns on Facebook, Instagram, Google Search & Display, etc

The Enabling

The Brand Bee team efforts helped Kumon establish its presence in new locations, generate leads, and increase awareness about Kumon through a comprehensive digital marketing strategy.

Lead Generation Campaigns: The Brand Bee team created and executed online campaigns that targeted the right audience and helped generate leads through the Free Trial and Free Registration campaigns.
Online Campaign Optimization: The Brand Bee team optimized the online campaigns regularly to ensure maximum impact and a targeted approach to reach the right audience.
Social Media Marketing: The Brand Bee team created engaging content on Kumon's social media pages to increase awareness about Kumon and generate engagement.
SEO Services: We made sure that our website kept up with the latest emerging trends for higher visibility on Google, as Search Engine Optimization was a significant component of our Digital Roadmap. The SEO team worked to increase the no. of walk-ins in the centres and generate organic leads in the non-offer periods.
Campaign Analytics: Monitoring the performance of marketing campaigns using KPI dashboards analytics to optimize marketing efforts and ensure maximum ROI was an essential part of our solution offered to Kumon. The online campaigns were regularly optimized and offline modes of spreading awareness about the campaigns during the offer period were also implemented.

Performance
Highlights

The Brand Bee team consistently surpassed the target leads by 30-50% and increased the Year-over-Year (YoY) leads by over 20% while maintaining the same budgets.
The campaigns generated a substantial number of leads during the offer period.
The SEO team's efforts led to a significant YoY increase of walk-ins in the centres by 60-75%.
The engagement on Kumon's social media pages also experienced a substantial increase.

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