Case Study · SEO · Performance · Social · Retention

Client

Deconstruct Skincare

Science-led skincare,
scaled full-funnel

How The Brand Bee built a full-funnel digital growth engine for Deconstruct Skincare across SEO, performance, social and retention - compounding traffic, sales and community over 12 months.

4.2X

ROAS on paid channels

+80%

Monthly sales growth

+150%

Instagram follower growth

Client

Deconstruct Skincare

Industry

Skincare (D2C beauty)

Region

India - pan-India D2C

Duration

12 months

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The Client

Skincare that explains exactly what it does.

Deconstruct Skincare is a science-backed, ingredient-transparent skincare brand for the Indian market. Its philosophy puts education and transparency first - simplifying skincare so consumers understand exactly what they use and why. The brand partnered with The Brand Bee to scale that proposition into measurable, full-funnel digital growth.

Industry

Science-backed skincare / D2C beauty

Service focus

SEO, performance, social & retention

Region

India - pan-India D2C

The Challenge

Growing trust in a crowded skincare market.

India’s D2C skincare space is saturated with active-led brands competing on the same ingredients and claims - and a transparency-first philosophy meant the growth engine had to teach, not shout.

Crowded skincare market

India’s D2C skincare space is saturated with active-led brands competing on the same ingredients and claims.

Educate, don’t oversell

A transparency-first philosophy demanded content that taught and built trust rather than pushing hard-sell offers.

Full-funnel coordination

Aligning SEO, paid media, social and email so each channel compounded the others instead of working in silos.

Proof over promises

Translating the brand’s science credentials into traffic, conversion and durable repeat-purchase behaviour.

Our Approach

One programme, four compounding channels.

An integrated, full-funnel programme - pairing organic and paid acquisition with community-building and retention, so growth compounded across every channel.

SEO & organic growth

Comprehensive keyword research targeting high-intent skincare terms.
Optimisation of product pages and blog content for search.
Technical SEO best practices to improve overall site health.

Performance marketing

Google Ads across branded and non-branded keywords.
Meta (Facebook & Instagram) campaigns built on product benefits and customer testimonials.
Continuous A/B testing of ad creatives and landing pages to lift conversion.

Social media & community

Educational Instagram content on ingredient benefits and skincare routines.
Micro and macro influencer collaborations to reach diverse audiences.
Live Q&A sessions and skincare workshops to engage the community.

Retention & email

List segmentation by customer behaviour and purchase history.
Automated flows - welcome series, cart abandonment and post-purchase.
Monthly newsletters featuring tips, product launches and exclusive offers.

Capabilities enabled

Search engine optimisation (SEO)Google Ads (Search & Shopping)Meta performance marketing (FB & IG)Creative & landing-page A/B testingInfluencer marketing & communityEmail automation & retention (CRM)

◆The Work

The creative that carried it.

A look at the work The Brand Bee produced for Deconstruct - sale-moment creative and Instagram-first video built to close the intention-action gap on SPF and daily skincare.

Sale Campaign Creative

Flat 25% + surprise freebies. The offer staged lab-style - facewash, oil-free moisturiser, SPF 50 gel sunscreen and vitamin C serum lined up like the science they are, with the deal doing the talking.

Video Creative

The product, doing the talking. A vertical product film cut for Reels - texture, application and the range up close, made to stop the scroll without a single super.

Sale Reel

Monsoon Mega Sale, announced in eight seconds. 25% off plus surprise freebies on all products - the urgency reel that put the offer in every feed.

Results

Traffic, revenue and community, all compounding.

Twelve months of integrated digital marketing - measured where it matters: traffic, revenue, community and retention.

4.2X

ROAS across all paid channels

+80%

Monthly sales growth vs the previous year

+150%

Instagram follower growth, to 200,000+

Organic traffic up +65% year on year, with 15+ high-volume keywords ranked in the top 3 and bounce rate down 20%.
Customer acquisition cost cut by 25% through continuous creative and landing-page optimisation.
A 200,000+ Instagram community at a 5.8% engagement rate, above industry benchmarks, with 15M+ impressions via influencer collaborations.
Repeat purchase rate up +35% as automated flows compounded lifetime value.
$55K revenue generated from email in a single month, at a 28% average open rate and 4.5% click-through.

The Outcome

A science-led brand, growing on proof.

By integrating SEO, performance marketing, social and email into a single full-funnel programme, The Brand Bee helped Deconstruct Skincare build a strong, defensible foothold in a competitive market - growing traffic, revenue, community and retention in step. The result is a brand whose science-led promise is matched by measurable, compounding digital growth.

Deeptanshu Bansal

Founder & CEO, The Brand Bee

Towards Better

Science-led skincare,
scaled full-funnel

Skincare that explains exactly what it does.