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Grofers
Case Study

  • Discipline: Online Shopping
  • Industry: E-commerce

About the Company:

Grofers, now known as Blinkit is an e-commerce platform in India that offers instant delivery services of daily essential products, groceries, necessities and other such items. It was founded in 2013 with the goal to solve the problems of both customers and merchants that are associated with this unorganized nature of the sector. They experienced a tremendous acceleration in their growth within some years and now are one of the leading e-commerce- an all-in-one delivery platform.

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The Challenge:

Grofers being an application wanted to enhance its packaging architecture by trying different designs, shades and colours for FMCG products in different categories. They approached The Brand Bee to work on various SKUs and to improve their unique brand identity with our creative and innovative design elements.

Capabilities Exhibited

It's a whole new task to work on the e-commerce platform and design its private label packaging but our buzzing bees made sure to give them exactly what they were looking for.

  • + Packaging Development

The Enabling

  • They wanted to develop a complete brand identity with an impressive packaging architecture that exhibited various design elements and that was consistent with the brand values.
  • Developed 100 SKUs (Stock Keeping Units) which is an alphanumeric code that retailers assign to different products to keep a track of them. We generated SKUs exclusively for Grofer’s FMCG products.

Performance
Highlights

  • The brand's unique identity and packaging architecture contributed to increased brand recognition and recall.
  • The SKUs helped Grofers differentiate the products and improved their tracking as well as analytical approach for the FMCG department.
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