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Cornitos
Case Study
- Discipline: Snacks
- Industry: FMCG
About the Company:
Cornitos, is a company that offers snacks like chips, nachos, tacos and other such delights. They began their journey in the year 2009 when they launched the evergreen and most loved snack in India- Nacho Crisps. This amazing brand set itself apart from its competitors by bridging the gap between healthy and delicious snacking. Cornitos has been irresistibly favourite in its category as it forayed into other various products like Tortilla Wraps, Nuts & Seeds, DIY Kits and many more. The best thing about this brand is that the crispy crusties are baked and not fried which is just what you need for a happy and guilt-free day filled with snacks.
The Challenge:
One of the major challenges faced by Cornitos was setting its brand communication strategy. They struggled in generating brand awareness and differentiating their identity on various social media channels from the competitors. Establishing their presence in a more refined way by increasing their footfall via various online campaigns was the major challenge. This brand was looking to upscale its offline presence as well by enhancing its event collaterals and seasonal gift boxes with a unique packaging design.
Capabilities Exhibited
Our buzzing bees, as creative and innovative as they can start working on the brand development strategies that included:
- + Brand & Communication Strategy
- + Brand Development
- + Brand collaterals
- + Social Media Marketing
- + Ad Campaign Strategy
- + Packaging Development
The Enabling
To help Cornitos achieve its goals and objectives, The Brand Bee offered an exclusive range of services including:
- Our team of professionals conducted extensive research both- external and internal to create a unique brand identity, showcasing the already existing brand values and objectives. Created a bunch of effective marketing and event collaterals such as brochures, flyers and catalogues to promote the brand.
- Our team of professionals created the most amazing packaging architecture, especially for their Diwali Gift Box with the addition of new flavours of crispies and crusties that were introduced in the market later along with the salsa packaging.
- The Brand Bee team developed an effective and unique brand awareness strategy for Cornitos by creating different mascots for their exclusive flavours that revolved around a little yet exciting story around the mascot. Our target was to create awareness amongst the target audience by engaging them in an interesting online campaign. Example- For Tikka Masala we created a Punjabi Aunty who was a gossip monger, for Cheese flavour we portrayed a Nerdy Chessy Guy, for Jalapeno we showcased a Flirtatious Peppy Guy and so on. This campaign turned out to be a huge success because of the creativity and innovation involved.
- Created effective brand and communication, event and social media collaterals such as brochures, flyers and catalogues to promote the Cornitos values.
Performance
Highlights
- Cornitos was successfully positioned as one of the premium brands in the market because of its effective online campaigns.
- The brand's unique identity and packaging architecture stood out in the market and contributed to increased brand recognition and recall.
- Effective brand collaterals- both online and offline media advertising contributed to increased brand awareness and engagement.
- Cornitos was able to establish itself as a trusted brand in the market, resulting in increased sales and revenue.
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