Client
Emaar India
Case Study · Branding · Collaterals · Film · Performance
How The Brand Bee turned Emaar India into the most aspirational lifestyle brand in Indian real estate - through storytelling, craft and consistency across film, collateral and the feed.
Emaar India is one of the country's leading real estate developers and the Indian arm of the global Emaar group. Headquartered in Gurugram, it has built a reputation for design excellence, quality and community living across Delhi NCR, Mohali, Lucknow, Indore and Jaipur - with landmark developments such as Emaar Digi Homes, Emerald Hills, Palm Hills and Urban Oasis.
Its objective is clear - to be the most aspirational lifestyle brand in Indian real estate while driving qualified leads across both domestic and NRI markets.
Strengthen digital presence and brand storytelling across markets.
Generate high-quality leads for luxury residential and commercial projects.
Reduce overall cost per lead while improving conversion rates.
Establish Emaar India as the top real estate brand across the NCR and key Indian markets.
High-value property is not an impulse purchase. Reaching investors and HNWIs across India and the diaspora - and holding them through a months-long cycle - demanded desire at the top and precision at the bottom.
Volume up and cost per lead down, simultaneously. That is the whole brief.
Selling an aspirational way of life rather than transactional property features.
Engaging NCR home-buyers and NRIs across the Gulf, the UK and the US at once.
Reaching investors and HNWIs whose decisions span months, not days.
Driving lead volume up while pushing cost per lead well below benchmark.
A 360-degree system blending aspirational storytelling with laser-targeted performance marketing - turning brand desire into measurable, cost-efficient pipeline.
Lifestyle films, brochures, press campaigns and the brand film - collaterals, video and performance in the same system.
The two lead-generation documents, spread for spread - flip through them exactly as a buyer would.
Flipbook→Reside in Prominence, Revel in Nature - masterplan, amenities, location map and the 3 BHK residence story, laid out page by page.
Flipbook→Shop-cum-office plots on Southern Peripheral Road - project highlights, location map and the investment case.
Times of India placements built for the Urban Oasis and EBD 114 NXT launches.
Flipbook→“Here, it actually is.” - the Reside in Prominence / Revel in Nature story, laid out for print.
Flipbook→The launch-week insertion - masthead cover through to the full-page “Now Open” reveal.
Flipbook→“Invest. Build. Grow.” - the shop-cum-office plots story for Sector 114.
The brand film shot across Dubai, carrying Emaar's global legacy into the India story.
1:45
Shot across Dubai's skyline - Burj Khalifa to Dubai Creek Tower - carrying Emaar's global legacy into the Emaar India story.
The social feed, and the performance creative behind it.
Instagram
A Teachers' Day post set against the Burj Khalifa - the brand's aspirational visual language, carried straight into the social feed.
Performance ad→Sample ad campaign creative for Elite Oasis - the payment-plan hook and the lifestyle shot doing the selling in one frame.
A year of aspirational storytelling and performance marketing - measured where it matters: brand desire, qualified pipeline and marketing efficiency.
| Metric · before (industry avg) → with The Brand Bee | Outcome |
|---|---|
| Impressions · 15M → 48M | +220% |
| Engagement rate · 1.8% → 4.7% | +160% |
| Average CPL · ₹5,400 → ₹3,500 (as low as ₹2,300) | -35% |
| Leads generated · 20,000/yr → 38,500/yr | +92% |
| Lead-to-sales conversion · 4.5% → 7.8% | +73% |
| ROI · 2.1X → 4.3X | +105% |
The category defaults to listings. Emaar sells a way of living - so the work had to build desire before it ever asked for a phone number.
By combining aspirational storytelling with data-driven performance marketing, The Brand Bee enabled Emaar India to scale both its brand equity and its business growth. The engagement exemplifies how data-driven creativity can redefine real estate marketing in India - building desire at the top of the funnel while delivering measurable, cost-efficient ROI at the bottom.
₹10,000 Cr+ of qualified pipeline, 38,500+ leads a year, and a cost per lead 35-40% below benchmark.
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