AquaSplash
Case Study
- Discipline: Waterparks & Resort
- Industry: Hospitality
About the Company:
AquaSplash is a premier waterpark cum resort and entertainment company situated in Kinshasa, the capital city of the Democratic Republic of Congo. As the largest water park in Central Africa, AquaSplash offers a thrilling and immersive experience for families and individuals seeking fun, excitement, and relaxation. With a wide array of exhilarating water slides, pools, and attractions, AquaSplash provides an unparalleled entertainment destination for visitors of all ages.
The Challenge:
- Despite being the largest water park in Central Africa, AquaSplash wanted to establish its strong online presence in the digital world as well.
- The major challenge faced was coordinating with the on-site team and obtaining content approvals in both English and French within specified timelines, considering the time difference.
- Ensuring effective communication and collaboration with the local team to implement the complete branding, including the creation of a family mascot that resonates with visitors.
- Developing a multilingual website that allows seamless ticket and hotel bookings, catering to the requirements of visitors in both English and French.
- Implementing digital marketing strategies to increase bookings, overcoming initial challenges in content coordination and approval
Capabilities Exhibited
To address their challenges, our bees focused on
- + Rebranding
- + Repositioning
- + Brand Identity
- + Website Development
- + Brand and Animated Videos
- + Social Media Marketing
- + Performance Marketing
The Enabling
- We developed a complete branding strategy for AquaSplash, including the creation of a family mascot to connect with visitors and enhance their experience.
- Our team created a user-friendly website that enabled ticket bookings and hotel reservations, accommodating visitors' requirements in both English and French languages.
- The managers also undertook different strategies to improve existing brand recall.
- We also designed 9-10 unique logos for each ride, restaurant, and kiosk within AquaSplash, enhancing the overall branding and creating distinct identities for each attraction.
Performance
Highlights
- Successfully increased monthly bookings from none to approximately 300 within the first two months of implementing digital marketing strategies.
- This growth continued, reaching 900 bookings per month by the fourth month, marking a remarkable 300% increase in just two months.
- Developed content in English and French to cater to the target audience in Kinshasa, the primary language being French. This ensured effective communication and engagement with visitors.
- Created a user-friendly website that enabled ticket and hotel bookings, resulting in streamlined customer experiences and improved convenience for visitors.
- Designed 9-10 unique logos for each ride, restaurant, and kiosk within the park, enhancing branding and creating distinct visual identities for each attraction, contributing to a cohesive and memorable brand experience.
- Created a captivating family mascot that resonated with families visiting AquaSplash, fostering a personal and memorable connection. The mascot became a symbol of enjoyment and entertainment, contributing to a vibrant and engaging atmosphere within the park.
- Our SEO Strategy, with effective keyword mapping and implementation, we achieved remarkable results by randing the keyword - Water park in Kanshana on number 1 and were also successful in generating noticeable organic traffic of an average of 2,340
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