UrbanBed
Case Study

Discipline: Foam Mattress Manufacturers
Industry: Home Decor, Furniture

About the Company:

UrbanBed is a foam mattress manufacturing company that offers high-quality mattresses made with German technology to ensure a good night's sleep and overall health. Their mattresses are engineered with durable and safe materials, and their foams are glued together with a natural, water-based adhesive. UrbanBed is dedicated to providing customers with the best possible sleep experience to prevent sleep deprivation and maintain a good health.

The Challenge:

UrbanBed approached us as a nascent idea amidst the rapidly expanding foam mattress market, which is dominated by established brands like Wakefit and Sleepy Cat. The company wanted to target a specific audience and offer unique products such as CNC-cut mattresses and work-from-home accessories, which gained popularity during the COVID era when remote work became the norm for many. The major challenges faced by the company were

Competing against established brands
Building brand recognition from scratch
Introducing unique products like CNC Cut Mattresses in a crowded market and Work from Home Products
Effectively communicating the benefits of its products to potential customers
Establishing itself as a premium brand in the market
Achieving a high return on ad spend for their marketing campaigns
Creating a digital identity to reach and engage with customers

Capabilities Exhibited

To build the brand and mark its strong foothold in the digital space, our Bees offered talents in

+ Research & Analytics
+ Brand & Communication Strategy
+ Social Media Marketing
+ Ad Campaign Strategy
+ Sales/ROI Generation
+ Website Development etc.

The Enabling

The Brand Bee team created a unique Brand Identity for UrbanBed, which highlighted their unique offerings and made them more inviting and exciting.
A campaign video called Dimagshah was created, featuring a 3D mascot of a brain, which showed how UrbanBed can help people prepare for daily challenges at work or at home.
Ad campaigns were designed to position UrbanBed as the go-to premium mattress and work-from-home accessories brand.
A digital identity was created for UrbanBed, with a new website and social media platforms, which managed to communicate with customers regularly about new offerings and exciting offers.

Performance
Highlights

The Brand Bee's efforts helped UrbanBed establish itself as a premium brand in the foam mattress industry.
We successfully achieved a ROAS of 3-5x for UrbanBed's ad spends on all platforms including Instagram and Google.
A ROAS of more than 12x was also achieved consistently on Amazon, specifically for the work-from-home accessories category.
The digital identity created for UrbanBed helped them to communicate with their customers regularly and build a loyal customer base.

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