LeasePlan
Case Study
- Discipline: Car Leasing, Fleet Management
- Industry: Auto, Financial Services (B2B2C)
About the Company:
With a 55 Year legacy in the Fleet & Vehicle Management Industry, LeasePlan with its pure-play model in Car Leasing is undoubtedly one of the global leaders. With operations spanning over more than 50 countries globally and more than 2.5 million cars on road, LeasePlan by far has the most experience in serving people and organizations with its impeccable service and delivery commitment. With SalaryPlan as India’s 1st Car Leasing Portal, the company has already served more than 1400 customers in the country, much to their delight. With SalaryPlan, one gets many added advantages and services bundled in the package together unavailable otherwise. The portal, apart from the following key advantages offers more making the car lease not just only about the car, but about an honest, flexible and accommodating relationship.
The Challenge:
When SalaryPlan came to The Brand Bee, it had not been growing over the past 6 months and was leasing an average of 25-30 cars per month. They were facing big challenges to achieve their yearly targets amidst the increasing competition in the leasing and fleet management markets in India. Though SalaryPlan was perceived to be expensive but was known in the market to provide the best services and customer experience to its customers. Moreover, the approach was more reactive and not proactive and the competition was able to take full advantage of this.
Capabilities Exhibited
To give a comprehensive solution for their challenges the buzzing bees set to work and offers their expertise in
- + Research & Analytics
- + Brand & Communication Strategy
- + Social Media Marketing
- + Lead Generation
- + Email Marketing
- + Website Development
The Enabling
The Brand Bee's research and analysis revealed several key findings that helped SalaryPlan improve its brand positioning and engagement strategy. Some of the solutions offered by The Brand Bee included:
- Engaging eligible client employees through various activations within their office premises, such as helpdesks and digital marketing.
- Reaching out to potential customers at touch points outside of their office premises, such as parking areas and car dealerships.
- Leveraging the comprehensive online portal for car leasing to position SalaryPlan as the only car leasing company in India with such an offering.
- Creating a strategy that provided incremental value to customers and had a more emotional appeal and engagement with target audiences.
- Monitoring the performance of marketing campaigns using KPI dashboards and customized analytics to optimize marketing efforts and ensure maximum ROI.
Performance
Highlights
- This new strategy helped them increase engagement with the client’s employees, and not only enhance their brand equity in the market but also made them beat their yearly targets.
- They are now doing between a whopping more than 5,000 cars per month which is a jump of more than 200x in 8-9 years
- They have also onboarded 50x new clients to whom they cater now.
- There was also a 200% increase in warm prospect reaches.
- The data that we generated from our paid campaigns helped the sales team to plan their strategies ahead of time to engage their current prospects.
Still, waiting for
us to make the
first MOVE?
Don't be shy, get in touch.
Sample
Work
View some of our recent shortlisted and awesome work that we created for our happy clients.
01 / 0
Peak Heart - Website Development
Branding is not just about creating an exceptional logo but much more than that. With our comprehensive
digital marketing approach, we designed a tailored website for Peak Heart. By executing result-driven SEO
tactics, we elevated every aspect of the practices as well as patients and propelled them to become trusted
partners for being the best multispeciality hospital in USA.
View Peak Heart Website
View Peak Heart Website
Vert - Website Development
VERT - Buy Organic Natural Cosmetic Products | Handmade Beauty Products Online
With our expertise in website development, we embarked on a journey to create a captivating online platform that reflected the essence of Vert's exquisite products. Through seamless navigation, visually stunning design, and an intuitive user experience, we empowered Vert to showcase their unique creations and connect with their audience like never before. The Brand Bee's website development services transformed Vert's online experience, providing a platform that perfectly captured the beauty and craftsmanship of their handmade cosmetics.
View Vert Website
With our expertise in website development, we embarked on a journey to create a captivating online platform that reflected the essence of Vert's exquisite products. Through seamless navigation, visually stunning design, and an intuitive user experience, we empowered Vert to showcase their unique creations and connect with their audience like never before. The Brand Bee's website development services transformed Vert's online experience, providing a platform that perfectly captured the beauty and craftsmanship of their handmade cosmetics.
View Vert Website
Athena Education - Website Development
The Brand Bee embraced the opportunity to develop a remarkable website for Athena Education, an esteemed brand dedicated to assisting students in crafting meticulous profiles for overseas admissions. Leveraging our expertise in website development, we integrated advanced features, that seamlessly showcased their different programs, the journey of the program, and how to apply for applications with detailed processes and requirements along with cohesive additional resources, making it an easy and remarkable experience for both parents and students on the way they engaged with Athena Education.
View Athena Website
View Athena Website
Ads That Perform
CASE STUDIES
-
MiArcus Industry - Kids Clothing
-
Igniting success through our Performance Marketing & Ad Campaign MasteryWith our innovative strategies and meticulous community management, we ignited a staggering 300% month-over-month increase in footfall at stores within just 6 months. Through targeted online campaigns, we generated a surge in customer queries and amplified market coverage, resulting in a remarkable upswing in website-driven sales.
Capabilities Enabled
- Brand & Communication Strategy|
- Packaging Design|
- Website Development & Management|
- Social Media Marketing|
- Ad Campaign Strategy|
- Sales/Offline Footfalls Generation|
- Photoshoots & Video Shoots|
- Email Marketing
-
Kumon
Industry: Education -
Soaring reach & engagement with our Social Media Marketing SkillsOur expert team optimized online campaigns for maximum impact and precise audience targeting, resulting in an unparalleled surge of success. By crafting engaging content specifically tailored for Kumon's social media pages, we elevated brand awareness and sparked remarkable audience engagement.
Capabilities Enabled
- Lead Generation|
- Social Media Marketing|
- Ad Campaign Strategy|
- Content Marketing|
- Search Engine Optimization|
- Office Branding|
- Kumon Centres Branding
-
LeasePlan Industry: Automobile
-
Empowering LeasePlan With Our Lead Generation TriumphBy leveraging our expertise, we ignited heightened engagement among LeasePlan's employees, amplifying their brand equity and surpassing annual targets. The results were astounding, as LeasePlan now secures over 5,000 car leases monthly, a remarkable growth of over 200 times in just 8-9 years. Additionally, our strategy led to the onboarding of 50 times more clients, expanding their customer base exponentially.
Capabilities Enabled
- Website Development & Management|
- Brand & Communication Strategy|
- Ongoing Communication Design|
- Social Media Marketing|
- Lead Generation|
- Email Marketing|
- Research & Analytics
-
UrbanBed Industry: Furniture
-
Skyrocketing Revenue Success With Our Sales/ROI GenerationThrough our strategic efforts, UrbanBed established itself as a premium brand in the foam mattress industry. We achieved an impressive ROAS of 3-5x across platforms like Instagram and Google, while consistently exceeding expectations on Amazon with a remarkable ROAS of over 12x in the work-from-home accessories category.
Capabilities Enabled
- Brand Identity Development|
- Brand & Communication Strategy|
- Brand & Marketing Collaterals Design|
- Social Media Marketing|
- Ad Campaign Strategy|
- Sales/ROI Generation|
- Website Development & Management|
- Email Marketing|
- Search Engine Optimization
-
Mallcom Industry: Industrial -
Driving Digital Dominance With Search Engine Optimization ServicesBrand Bee's SEO service propelled Mallcom to unparalleled achievements. Our comprehensive approach included a strong On-page SEO strategy, revamping website content and targeting specific countries for optimal keyword rankings. Additionally, our Off-page SEO efforts generated over 300 backlinks per month, boosting Mallcom's visibility and rankings in targeted regions. The results were remarkable, with MoM traffic experiencing a phenomenal 200% increase driven by organic activities and strategic ad campaigns.
Capabilities Enabled
- On-page Search Engine Optimization|
- Off-page Search Engine Optimization|
- Email Marketing|
- Social Media Marketing|
- Website Development & Management|
- Ad Campaigns Strategy|
- Lead Generation
Recent Blog
Whats New?
News and Blogs
We don't mind sharing the secret. Read our blogs and stay updated about the latest trends of the digital world.
All Articles
