Case Study · Social · Performance · Influencer

Client

Magic Leaf Stevia

Natural sweetness,
scaled on social

Growing online engagement and reach for a natural-stevia sweetener brand - through persona-led social, ad campaigns and influencer marketing.

3–5x

Return on ad spend (ROAS)

Daily

Upward trend in queries

Influencer

Reach via creators & forums

Client

Magic Leaf Stevia

Industry

Natural sweeteners (FMCG)

Region

India

Duration

6 months

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The Client

100% natural stevia, zero sugar guilt.

Magic Leaf Stevia is a brand built on new innovation - helping people cut their sugar intake with natural sweeteners made from 100% natural stevia extract. At the time, it was struggling to maintain its social media presence and wanted to grow online engagement.

Industry

Natural sweeteners (FMCG)

Service focus

Social, performance & influencer marketing

Region

India

The Challenge

A great product, a quiet feed.

Magic Leaf Stevia was struggling to maintain its social media presence and wanted to grow online engagement through ad campaigns.

Social presence

Struggling to maintain a consistent social media presence.

Engagement

Growing online engagement across channels.

Reach

Extending reach to relevant, health-conscious audiences.

Efficient spend

Driving results from ad campaigns at a strong ROAS.

Our Approach

Personas, journeys, and creator reach.

A persona-led framework combining buyer journeys, social, performance and influencer marketing.

Journey & personas

Created an integrated buyer's-journey framework to grow engagement and reach.
Established detailed user personas and segmented audiences by requirement.

Social & community

Executed Facebook forum participation to build community and conversation.
Content specialists researched the market and buyer journey to sharpen messaging.

Influencer & ads

Ran an influencer marketing strategy to extend reach and credibility.
Optimised ad campaigns toward a strong return on ad spend.

Capabilities enabled

Brand & communication strategySocial media marketingAd campaign strategyInfluencer marketing strategy

◆The Work

The creative that carried it.

A look at the work The Brand Bee produced for Magic Leaf Stevia.

Brand & Identity

The brand, built to be seen. Identity and visual language designed for recognition and recall.

Social

Social that earns attention. Scroll-stopping creative made for the feed.

Campaign

Campaigns built to convert. Performance creative focused on outcomes, not just reach.

Results

More reach, more queries, better ROAS.

A persona-led, influencer-supported approach lifted coverage and daily queries.

3–5x

Return on ad spend achieved

Daily

Upward trend in brand queries

Reach

Influencer & forum-driven awareness

Total return on ad spend (ROAS) increased to 3–5x, lifting brand coverage and retention.
An upward trend in daily queries showed successfully increased brand awareness and interest.
Influencer marketing and forum participation extended reach to relevant audiences.

The Outcome

Natural sweetness, widely seen.

By combining persona-led journeys, community-building social, influencer marketing and optimised ad campaigns, The Brand Bee helped Magic Leaf Stevia grow engagement, daily queries and brand coverage at a 3–5x ROAS.

Deeptanshu Bansal

Founder & CEO, The Brand Bee