Magic Leaf Stevia
Case Study
- Discipline: Juices
- Industry: F&B (Food & Beverages)
About the Company:
A brand based on new innovations and ideologies to help people cut their sugar intake by offering natural sweeteners made from 100% natural stevia extracts. Yes, you heard it right! Magic Leaf Stevia is helping its customers to overcome various health conditions by introducing them to sugar-free and zero-calorie stevia drops. These products are highly recommended for diabetic patients and people who are on diet or are weight conscious.
The Challenge:
Magic Leaf Stevia at that time was struggling to maintain its social media presence. They wanted to increase their online engagement with various ad campaigns. The company faced challenges in revamping and enhancing its brand communication with quality content on different social media forums.
Capabilities Exhibited
To gain engagement and reach, our buzzing bees focused on:
- + Brand & Communication Strategy
- + Social Media Marketing
- + Ad Campaign Strategy
- + Influencer Marketing Strategy
The Enabling
- For Magic Leaf Stevia, The Brand Bee created an integrated buyer’s journey framework that allowed this brand to increase engagement and communication with its potential clients.
- We established detailed user personas and segmented the target audience accordingly as per the requirements of various social media platforms. With the quality and engrossing content for everyone, we were able to successfully increase the numbers and reach.
- Our team of professionals also executed a Facebook Forum Participation and Influencer Marketing Strategy which created a positive brand image in the market and helped Magic Leaf Stevia to become a go-to brand for diabetic patients.
- Our team of content specialists thoroughly reviewed and researched the entire market and buyer-journey framework to establish successful brand communication.
Performance
Highlights
- The total return on ad spent (ROAS) increased to 3-5x which helped Magic Leaf Stevia with increased brand coverage and retention. Online Sales Targets were met on a month-to-month basis with a consistent ROAS.
- Through an upward trend in the number of queries the brand received in a day, we were successfully able to increase brand engagement with our communication and creatives. This resulted in a drastic increase in sales by 4x times within 3 months.
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