The Brand Bee with its team of professionals took up this exciting challenge and started working in an innovative and creative direction that would match the quirkiness of this brand. Some of the ways in which we approached the problems are mentioned below-

• The initial step was to work on its brand identity as it was a new brand that wanted to leave its impressions on the minds of people. Our team started by giving the brand a distinctive name and logo. With every industry bulging with competitors, we made sure to give this brand a strong start so that it can differentiate and stand out in the market. We made sure to portray fun, love, uniqueness and playfulness in addition to the company values of staying true to the product.
• By using poppy and bold hues of colours, we created an odd yet engaging website by executing various UI/UX improvements. We developed and executed the website with the right blend of quirkiness and creativity that ultimately helped the brand with increased awareness. The Brand Bee launched the brand successfully through an e-commerce website developed on Shopify with a strategic promotion plan for digital media.
• After extensive internal and external research, our team of professionals successfully created a strong online presence and reputation for Odd Coffee on various social media platforms. With a blend of quirky design elements, bold colours and engaging content that reflected the fourth wave of coffee and welcomed the new generation to the new brewakening, we created awareness and reached the right set of target audiences.
• A business model was created to ensure that the content on the website and on every social media platform is different, unique and quirky to its utmost potential. We identified the target audience and worked in that direction to create content that is in the form of storytelling, engaging, creative and crisp.