Sonalika
Case Study
- Discipline: Tractors
- Industry: Transportation
About the Company:
Sonalika- a leading name in the transportation industry, they are the pioneer tractor export brand from India. They are amongst the top 3 tractor manufacturers in India and the top 5 in the world. Sonalika was founded in 1996 with the main focus on farmers- they manufacture customised tractors as per the needs and requirements of the customers. Leading the industry with its new innovations by using state-of-the-art technologies- this brand is associated with 14 lakh+ customers across 140 countries.
The Challenge:
- Sonalika wanted to create a unique brand identity that their brand values and guidelines. When they approached The Brand Bee, nothing was consistent- everything including the brand identity and collaterals was haywire.
- They wanted to showcase their brand as India’s best tractor manufacturing company.
- The brand also wanted to focus on print media advertising and regular campaigns and to create effective brand collaterals for internal and external stakeholders.
- Not only this, one of the major challenges faced by Sonalika was to introduce and create an impact in the international market with their brand name- Solis.
Capabilities Exhibited
To develop the brand, our bees focused on:
- + Brand Development
- + Brand collaterals
- + Print Media Advertising
The Enabling
- Conducted extensive research internally and externally to know the brand in and out. We worked on improving their brand image by developing various marketing strategies and setting their visual language consistent with their brand guidelines.
- We developed a brand manual for Sonalika and PAN India Vernacular content with different collaterals for various parts of India.
- They wanted to focus on print media advertising and offline collaterals for their stakeholders like dealers, distributors and customers. We created catalogues, banners, brochures and PPTs for their Indian market.
- Working with Sonlaika, also gave us a chance to go international with them by developing and creating collaterals like leaflets, banners, sales kits and PPTs for Solis. Our content specialists worked on creating content that is suitable for the international market in different languages.
Performance
Highlights
- Successfully positioned Sonalika as the leading tractor manufacturer in India.
- Effective brand collaterals for both national and international audiences made their visual language consistent and increased their engagement.
- Sonalika and Solis were able to establish themselves as the trusted brand through our regular campaigning and collaterals which resulted in increased brand recognition and recall.
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